/* ==========================================================================
   MAPA DE OPORTUNIDADE DE CAPTAÇÃO — design system
   ========================================================================== */

:root{
  --ink:#162a3a;         /* navy — autoridade e títulos */
  --ink-2:#1b2028;
  --dark:#171c24;        /* mais profundo que navy — reservado para o momento de maior impacto */
  --dark-2:#232a36;
  --paper:#f7f6f2;
  --paper-2:#f0eee7;
  --line: rgba(22,42,58,.12);
  --line-strong: rgba(22,42,58,.20);
  --line-on-ink: rgba(247,246,242,.14);
  --line-on-ink-strong: rgba(247,246,242,.26);
  --muted:#5c6a76;
  --muted-2:#8b98a3;
  --muted-on-ink: rgba(247,246,242,.62);
  --muted-2-on-ink: rgba(247,246,242,.4);

  /* acentos — hierarquia deliberada, não decoração uniforme:
     teal = ações/crescimento/oportunidade · purple = dados/score/estratégia
     gold = detalhe premium discreto · coral = oportunidade a explorar · green = positivo */
  --teal:#227c78;
  --teal-ink:#1b6360;
  --teal-bg:#e7f3f2;
  --lilac:#8877f6;
  --lilac-ink:#6c5bdc;
  --lilac-bg:#eeecfe;
  --accent:#c8a96b;
  --accent-2:#d9bf8e;
  --accent-ink:#a3874f;

  --pos:#3da67a;
  --pos-bg:#e7f5ee;
  --warn:#e88467;
  --warn-bg:#fcece6;
  --neg:#7c8a97;
  --neg-bg:#eef1f3;

  --radius-s:3px;
  --radius-m:6px;
  --radius-l:10px;
  --shadow-card: 0 1px 2px rgba(22,42,58,.05), 0 14px 30px -18px rgba(22,42,58,.22);
  --ease: cubic-bezier(.16,.8,.24,1);
  --maxw: 1080px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size:16px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}
img{ max-width:100%; display:block; }
ul{ margin:0; padding:0; list-style:none; }
button{ font-family:inherit; cursor:pointer; }
input{ font-family:inherit; }
a{ color:inherit; text-decoration:none; }

.wrap{
  max-width:var(--maxw);
  margin:0 auto;
  padding:0 24px;
}
@media (min-width:768px){ .wrap{ padding:0 40px; } }

/* ---------- type ---------- */
.eyebrow{
  font-size:11.5px;
  font-weight:600;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:var(--accent-ink);
  margin:0 0 14px;
}
.section--ink .eyebrow, .section--dark .eyebrow, .section--dark2 .eyebrow{ color:var(--accent-2); }

h1,h2,h3{ margin:0; font-weight:700; letter-spacing:-.02em; }
.num{ font-variant-numeric:tabular-nums; font-feature-settings:'tnum' 1; }

/* ---------- layout shells ---------- */
.page{ position:relative; }
.section{ padding:76px 0; border-top:1px solid var(--line); scroll-margin-top:76px; }
.section:first-of-type{ border-top:none; }
.section--ink{ background:var(--ink); color:var(--paper); border-top:1px solid var(--ink); }
.section--dark{ background:var(--dark); color:var(--paper); border-top:1px solid var(--dark); }
.section--highlight{ background:var(--paper-2); }
.section--dark2{ background:var(--dark-2); color:var(--paper); }
.section--teal{ background:var(--teal-bg); }
.section--lavender{ background:var(--lilac-bg); }
.section--glow{ position:relative; overflow:hidden; }
.section--glow::before{
  content:''; position:absolute; top:-180px; left:50%; transform:translateX(-50%);
  width:720px; height:720px; pointer-events:none;
  background:radial-gradient(closest-side, rgba(36,124,120,.20), transparent 70%);
}
.section--glow::after{
  content:''; position:absolute; bottom:-260px; right:-140px; width:480px; height:480px; pointer-events:none;
  background:radial-gradient(closest-side, rgba(139,124,246,.14), transparent 72%);
}
.section--glow .wrap{ position:relative; z-index:1; }

/* mapa de captação — ecoa as cores quentes da primeira seção (creme/coral/dourado) no fundo escuro */
.captacao.section--glow::before{
  background:
    radial-gradient(closest-side, rgba(232,132,103,.16), transparent 70%),
    radial-gradient(closest-side at 30% 70%, rgba(200,169,107,.12), transparent 65%);
}
.captacao.section--glow::after{
  background:radial-gradient(closest-side, rgba(200,169,107,.14), transparent 72%);
}
@media (min-width:768px){ .section{ padding:108px 0; } }

/* ---------- topbar ---------- */
.progress-rail{
  position:fixed; top:0; left:0; right:0; height:2px; z-index:60;
  background:transparent;
}
.progress-fill{
  display:block; height:100%; width:0%;
  background:var(--teal);
  transition:width .1s linear;
}
.topbar{
  position:fixed; top:0; left:0; right:0; z-index:50;
  display:flex; align-items:center; justify-content:space-between; gap:16px;
  padding:16px 20px;
  background:rgba(250,249,246,.82);
  backdrop-filter:blur(10px);
  -webkit-backdrop-filter:blur(10px);
  border-bottom:1px solid transparent;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.topbar.is-scrolled{ border-bottom-color:var(--line); }
.topbar__stages{
  display:flex; align-items:center; gap:8px; flex:none;
}
.topbar__stage{
  font-size:10.5px; font-weight:700; letter-spacing:.08em; text-transform:uppercase;
  color:var(--muted-2); white-space:nowrap; transition:color .3s var(--ease);
}
.topbar__stage.is-current{ color:var(--ink); }
.topbar__stage.is-current .topbar__stage-dot{ background:var(--teal); }
.topbar__stage-dot{
  display:inline-block; width:5px; height:5px; border-radius:50%; background:var(--muted-2);
  margin-right:6px; transition:background .3s var(--ease);
}
.topbar__stage-sep{ width:14px; height:1px; background:var(--line-strong); flex:none; }
.topbar__prospect{
  font-size:12px; color:var(--muted); font-weight:500;
  max-width:38vw; overflow:hidden; text-overflow:ellipsis; white-space:nowrap;
  text-align:right;
}
@media (min-width:768px){
  .topbar__stage{ font-size:11px; letter-spacing:.1em; }
  .topbar__prospect{ font-size:12.5px; max-width:56vw; }
}
@media (min-width:768px){ .topbar{ padding:18px 40px; } }

/* ---------- hero (capa) ---------- */
.hero{
  position:relative; overflow:hidden;
  padding:80px 0 20px; background:var(--paper);
}
.hero .wrap{ position:relative; z-index:1; }
@media (min-width:768px){ .hero{ padding:56px 0 14px; } }

.dot{ width:7px; height:7px; border-radius:50%; flex:none; }
.dot--pos{ background:var(--pos); }
.dot--warn{ background:var(--warn); }
.dot--neg{ background:var(--neg); }

/* ---------- hero — banner de capa (foto de fundo + texto sobreposto) ---------- */
.hero--intro{ padding:0; }
.hero-banner{
  position:relative; width:100%; overflow:hidden; display:flex; align-items:center;
  min-height:460px; background:var(--paper-2);
}
@media (min-width:860px){ .hero-banner{ height:100vh; min-height:560px; max-height:900px; } }

.hero-banner img{
  position:absolute; inset:0; width:100%; height:100%; object-fit:cover; object-position:78% 22%;
  display:block; z-index:0;
}
@media (max-width:859px){ .hero-banner img{ object-position:82% 18%; } }

.hero-banner__scrim{
  position:absolute; inset:0; z-index:1;
  background:linear-gradient(100deg, rgba(247,246,242,.96) 0%, rgba(247,246,242,.8) 38%, rgba(247,246,242,.15) 68%, transparent 82%);
}
@media (max-width:859px){
  .hero-banner__scrim{ background:linear-gradient(0deg, rgba(247,246,242,.97) 52%, rgba(247,246,242,.2) 100%); }
}

.hero-banner__content{ position:relative; z-index:2; width:100%; padding:96px 24px 40px; }
@media (min-width:860px){ .hero-banner__content{ max-width:780px; padding:0 40px 0 130px; } }

.hero-banner.is-fallback .hero-banner__content{ display:none; }
.hero-banner.is-fallback{ min-height:220px; }
.hero-banner__fallback{
  display:none; position:absolute; inset:0; z-index:1; flex-direction:column; align-items:center; justify-content:center; gap:10px;
  padding:32px 20px; text-align:center; color:var(--muted);
}
.hero-banner.is-fallback .hero-banner__fallback{ display:flex; }
.hero-banner__fallback-badge{
  font-size:10.5px; font-weight:700; letter-spacing:.13em; text-transform:uppercase; color:var(--accent-ink);
}
.hero-banner__fallback p{ font-size:13px; margin:0; }

.hero-banner__eyebrow{
  display:flex; align-items:center; gap:14px;
  font-size:13.5px; font-weight:700; letter-spacing:.14em; text-transform:uppercase;
  color:var(--accent-ink); margin:0 0 22px;
}
.hero-banner__eyebrow-dash{ display:block; width:34px; height:1px; background:var(--accent-ink); flex:none; }

.hero-banner__title{
  font-family:'Playfair Display', Georgia, serif;
  font-size:clamp(44px,7.2vw,84px); font-weight:700; line-height:1.06; letter-spacing:-.01em;
  color:var(--ink); margin-bottom:30px;
}
.hero-banner__title-accent{
  font-style:italic; font-weight:600; color:var(--accent-ink);
}

.hero-banner__desc{
  font-size:19px; color:#3f4750; line-height:1.55; max-width:46ch; margin:0 0 16px;
}
.hero-banner__desc--secondary{ margin-bottom:32px; }

.hero-banner__cta.btn{ font-size:14px; padding:19px 40px; letter-spacing:.09em; }

.btn--warm{
  background:linear-gradient(100deg, var(--warn), var(--accent)); color:#fff;
  box-shadow:0 16px 34px -14px rgba(232,132,103,.55);
}
.btn--warm:hover{ opacity:.94; transform:translateY(-1px); box-shadow:0 20px 40px -14px rgba(232,132,103,.65); }

.btn--gold{
  background:var(--accent-ink); color:#fff;
  box-shadow:0 16px 34px -14px rgba(163,135,79,.55);
}
.btn--gold:hover{ opacity:.94; transform:translateY(-1px); box-shadow:0 20px 40px -14px rgba(163,135,79,.65); }
.hero-banner__cta-arrow{ transition:transform .2s var(--ease); }
.hero-banner__cta:hover .hero-banner__cta-arrow{ transform:translateX(3px); }

/* animações compartilhadas (usadas pelo Mapa de Captação logo abaixo) */
@keyframes heroStepIn{ from{ opacity:0; transform:translateY(14px); } to{ opacity:1; transform:none; } }
@keyframes flowDot{ 0%{ left:0%; opacity:0; } 15%{ opacity:1; } 85%{ opacity:1; } 100%{ left:96%; opacity:0; } }
@keyframes driftA{ 0%,100%{ transform:translateY(0); opacity:.18; } 50%{ transform:translateY(-14px); opacity:.5; } }
@keyframes driftB{ 0%,100%{ transform:translate(0,0); opacity:.15; } 50%{ transform:translate(-8px,10px); opacity:.4; } }

/* barra de progresso — mostra o "carregamento" do mapa conforme os blocos aparecem */
.captacao-loadbar{
  position:relative; width:100%; height:8px; overflow:hidden;
  background:var(--line-strong); margin-bottom:16px;
}
.captacao-loadbar__fill{
  display:block; height:100%; width:0%;
  background:linear-gradient(90deg, var(--accent-ink), var(--accent-2), var(--accent-ink));
  background-size:200% 100%;
  box-shadow:0 0 12px rgba(163,135,79,.5);
  transition-property:width; transition-timing-function:linear;
  animation:loadbarShimmer 2.4s linear infinite;
}
@keyframes loadbarShimmer{ 0%{ background-position:200% 0; } 100%{ background-position:0% 0; } }

/* ponte consultiva — transição entre o Mapa de Captação e o diagnóstico */
.bridge-section{ background:var(--paper-2); padding:2px 0 24px; }
@media (min-width:768px){ .bridge-section{ padding:4px 0 36px; } }

.bridge{
  position:relative; max-width:720px; margin:0 auto;
  display:flex; flex-direction:column; align-items:center; text-align:center;
}

.bridge__thread{
  position:relative; width:1px; height:16px; margin-bottom:8px; flex:none;
  background:linear-gradient(to bottom, rgba(136,119,246,0), var(--line-strong) 45%, var(--teal) 100%);
}
.bridge__thread::after{
  content:''; position:absolute; left:50%; top:0; width:5px; height:5px; margin-left:-2px;
  border-radius:50%; background:var(--teal); box-shadow:0 0 0 4px rgba(34,124,120,.25);
  animation:threadTravel 2.6s ease-in-out infinite;
}
@keyframes threadTravel{
  0%{ top:0; opacity:0; }
  15%{ opacity:1; }
  85%{ opacity:1; }
  100%{ top:100%; opacity:0; }
}

.bridge__headline{
  font-size:clamp(18px,2.6vw,24px); font-weight:800; letter-spacing:.01em; text-transform:uppercase;
  color:var(--ink); line-height:1.28; margin-bottom:6px;
}
.bridge__cta{
  display:inline-flex; align-items:center; gap:10px; text-decoration:none;
  font-size:16px; font-weight:700; letter-spacing:.08em; text-transform:uppercase; color:var(--accent-ink);
  margin-top:8px; padding-bottom:6px; border-bottom:1px solid rgba(163,135,79,.35);
  transition:color .25s var(--ease), border-color .25s var(--ease), gap .25s var(--ease);
}
.bridge__cta:hover{ color:var(--ink); border-color:rgba(22,42,58,.4); gap:14px; }
.bridge__arrow{ display:inline-block; animation:bounceDown 1.8s ease-in-out infinite; }
@keyframes bounceDown{ 0%,100%{ transform:translateY(0); } 50%{ transform:translateY(4px); } }

/* CTA de continuidade entre seções — leva para a próxima parte do diagnóstico */
.section-continue{ display:flex; justify-content:center; margin-top:48px; }
#authoritySection .section-continue{ margin-top:20px; }
.section-continue__link{
  display:inline-flex; align-items:center; gap:10px; text-decoration:none;
  font-size:15px; font-weight:700; letter-spacing:.07em; text-transform:uppercase; color:var(--accent-ink);
  padding-bottom:6px; border-bottom:1px solid rgba(163,135,79,.35); text-align:center;
  transition:color .25s var(--ease), border-color .25s var(--ease), gap .25s var(--ease);
}
.section-continue__link:hover{ color:var(--ink); border-color:rgba(22,42,58,.4); gap:14px; }
.section-continue__arrow{ display:inline-block; animation:bounceDown 1.8s ease-in-out infinite; flex:none; }
.section-continue--ink .section-continue__link{
  color:var(--accent-2); border-color:rgba(217,191,142,.4); text-shadow:0 2px 18px rgba(10,16,22,.5);
}
.section-continue--ink .section-continue__link:hover{ color:#fff; border-color:rgba(255,255,255,.5); }

/* ---------- mapa de captação — jornada animada ---------- */
.captacao{ position:relative; overflow:hidden; background:var(--paper-2); color:var(--ink); }
.captacao__particle{ position:absolute; width:4px; height:4px; border-radius:50%; pointer-events:none; background:var(--accent-ink); opacity:.3; }
.captacao__particle--a{ top:14%; left:6%; animation:driftA 10s ease-in-out infinite; }
.captacao__particle--b{ top:75%; left:92%; background:var(--warn); animation:driftB 12s ease-in-out infinite; }
.captacao__particle--c{ top:45%; left:48%; background:var(--accent); animation:driftA 8s ease-in-out infinite 2.2s; }

.captacao{ padding-top:44px; padding-bottom:8px; }

.captacao__eyebrow{ text-align:center; font-size:13px; margin-bottom:22px; }

.captacao__concept{
  text-align:center; font-size:clamp(16px,2.2vw,20px); font-weight:600; color:var(--ink);
  max-width:52ch; margin:0 auto 8px; line-height:1.32;
}
@media (min-width:1000px){
  .captacao__concept{ font-size:17px; max-width:none; white-space:nowrap; }
}

.captacao__phases{
  display:flex; align-items:center; justify-content:center; gap:12px; flex-wrap:wrap;
  font-size:13px; font-weight:700; text-transform:uppercase; letter-spacing:.07em;
  color:var(--muted-2); margin-bottom:34px; text-align:center;
}
.captacao__phases span:nth-child(3){ color:var(--accent-ink); }
.captacao__phases-arrow{ color:var(--line-strong); font-size:13px; }

.captacao__track{
  display:flex; align-items:flex-start;
  overflow-x:auto; scroll-snap-type:x proximity; -webkit-overflow-scrolling:touch;
  padding:4px 4px 14px; margin:0 -4px;
}
.captacao__track::-webkit-scrollbar{ display:none; }
@media (min-width:1200px){ .captacao__track{ overflow-x:visible; justify-content:center; } }

.captacao__swipe-hint{
  display:none;
  align-items:center; justify-content:center; gap:6px;
  font-size:12px; font-weight:700; letter-spacing:.06em; text-transform:uppercase;
  color:var(--accent-ink); opacity:.85; margin:-6px 4px 14px;
}
@media (max-width:767px){
  .captacao__swipe-hint{ display:flex; }
}
.captacao__swipe-hint-arrow{
  display:inline-block; animation:swipeHintArrow 1.6s ease-in-out infinite;
}
@keyframes swipeHintArrow{
  0%,100%{ transform:translateX(0); opacity:.6; }
  50%{ transform:translateX(6px); opacity:1; }
}

.captacao-step{
  flex:0 0 auto; width:232px; scroll-snap-align:center; padding:0 12px;
  display:flex; flex-direction:column; align-items:center; text-align:center;
  opacity:0; transform:translateY(16px);
  transition:opacity .7s var(--ease), transform .7s var(--ease);
}
.captacao-step.is-revealed,
.captacao-outcome.is-revealed{ opacity:1; transform:none; }
@media (min-width:1200px){
  .captacao-step--up{ margin-top:-8px; }
  .captacao-step--down{ margin-top:20px; }
  .captacao-outcome--down{ margin-top:38px; }
}

.captacao-media-wrap{
  width:104px; height:104px; position:relative; margin-bottom:8px; flex:none;
  transition:transform .3s var(--ease);
}
.captacao-step:hover .captacao-media-wrap{ transform:scale(1.05); }
.captacao-media{
  width:100%; height:100%; border-radius:50%; position:relative;
  display:flex; align-items:center; justify-content:center;
  background:var(--dark-2); border:2px solid var(--line-on-ink-strong);
}
.captacao-media svg{ width:36px; height:36px; }
.captacao-media.status--pos{ border-color:rgba(61,166,122,.55); color:var(--pos); }
.captacao-media.status--warn{ border-color:rgba(232,132,103,.55); color:var(--warn); }
.captacao-media.status--lilac{ border-color:rgba(136,119,246,.55); color:var(--lilac); }

/* carrossel — as 3 fotos do Instagram alternam dentro do mesmo círculo */
.captacao-thumbs{ position:absolute; inset:0; border-radius:50%; overflow:hidden; border:2px solid var(--line-strong); }
.captacao-thumb{ position:absolute; inset:0; opacity:0; animation:thumbCycle 9s ease-in-out infinite; }
.captacao-thumb img{ width:100%; height:100%; object-fit:cover; display:block; }
.captacao-thumb:nth-child(1){ animation-delay:0s; }
.captacao-thumb:nth-child(2){ animation-delay:3s; }
.captacao-thumb:nth-child(3){ animation-delay:6s; }
@keyframes thumbCycle{
  0%{ opacity:0; } 5%{ opacity:1; } 30%{ opacity:1; } 37%{ opacity:0; } 100%{ opacity:0; }
}

/* foto única e estática (ex: nó "Converter") — mesma foto de perfil usada no resto do site */
.captacao-thumbs--single img{ width:100%; height:100%; object-fit:cover; display:block; }

/* troca única de foto (ex: nó "Converter") — começa na foto A, aos 5s troca para a foto B e fica fixa */
.captacao-swap-a, .captacao-swap-b{ position:absolute; inset:0; }
.captacao-swap-a img, .captacao-swap-b img{ width:100%; height:100%; object-fit:cover; display:block; }
.captacao-swap-a{ opacity:1; animation:captacaoSwapOut 5.4s ease forwards; animation-play-state:paused; }
.captacao-swap-b{ opacity:0; animation:captacaoSwapIn 5.4s ease forwards; animation-play-state:paused; }
.captacao__track.is-visible .captacao-swap-a,
.captacao__track.is-visible .captacao-swap-b{ animation-play-state:running; }
@keyframes captacaoSwapOut{ 0%,92%{ opacity:1; } 100%{ opacity:0; } }
@keyframes captacaoSwapIn{ 0%,92%{ opacity:0; } 100%{ opacity:1; } }

.captacao-num{ display:block; font-size:12px; font-weight:700; color:var(--muted-2); letter-spacing:.08em; margin-bottom:3px; }
.captacao-title{ display:block; font-size:18px; font-weight:800; color:var(--ink); text-transform:uppercase; letter-spacing:.02em; margin-bottom:2px; }
.captacao-subtitle{ display:block; font-size:13.5px; color:var(--muted); margin-bottom:4px; }
.captacao-quote{ display:block; font-size:13.5px; font-weight:700; font-style:italic; color:var(--accent-ink); margin-bottom:4px; }
.captacao-desc{ display:block; font-size:13.5px; color:var(--muted); line-height:1.4; margin-bottom:6px; min-height:0; }
.captacao-desc--cycle{ position:relative; width:100%; min-height:38px; }
.captacao-caption{
  position:absolute; left:0; right:0; top:0; opacity:0;
  animation:thumbCycle 9s ease-in-out infinite;
}
.captacao-status{
  display:inline-flex; align-items:center; font-size:11px; font-weight:700;
  text-transform:uppercase; letter-spacing:.03em; padding:6px 13px; border-radius:100px; white-space:nowrap;
}
.captacao-status.status--pos{ background:rgba(61,166,122,.16); color:var(--pos); }
.captacao-status.status--warn{ background:rgba(232,132,103,.16); color:var(--warn); }
.captacao-status.status--lilac{ background:rgba(136,119,246,.18); color:var(--lilac-ink); }

.captacao-connector{
  display:none;
}
@media (min-width:1200px){
  .captacao-connector{
    display:flex; flex:1 1 90px; max-width:160px; align-self:center;
    flex-direction:column; align-items:center; gap:4px; position:relative; height:80px;
  }
  .captacao-connector--falling{ align-self:flex-start; margin-top:10px; }
  .captacao-connector--rising{ align-self:flex-end; margin-bottom:10px; }
}
.captacao-connector-label{
  font-size:10.5px; font-style:italic; font-weight:500; color:var(--muted);
  white-space:normal; text-align:center; line-height:1.3; max-width:140px;
}
.captacao-connector-svg{ width:100%; height:42px; overflow:visible; }
.captacao-connector-path{ stroke:var(--line-strong); stroke-width:1.4; stroke-dasharray:4 5; fill:none; }
.captacao-connector-arrow{ fill:var(--line-strong); }

.captacao-outcome{
  flex:0 0 auto; width:190px; scroll-snap-align:center; padding:0 12px;
  display:flex; flex-direction:column; align-items:center; text-align:center;
  opacity:0; transform:translateY(16px);
  transition:opacity .7s var(--ease), transform .7s var(--ease);
}
@media (min-width:1200px){ .captacao-outcome{ width:auto; flex:0 0 190px; } }
.captacao-outcome__note{
  font-size:10.5px; font-style:italic; font-weight:500; color:var(--muted);
  margin-top:8px; white-space:normal; line-height:1.3;
}
.captacao-outcome__badge{
  position:relative; width:104px; height:104px; border-radius:50%; margin-bottom:14px;
  display:flex; align-items:center; justify-content:center;
  background:linear-gradient(135deg, var(--lilac), var(--teal));
  box-shadow:0 0 0 6px rgba(136,119,246,.12), 0 20px 40px -16px rgba(136,119,246,.55);
  animation:outcomeBreathe 3.6s ease-in-out infinite;
}
.captacao-outcome__badge::before,
.captacao-outcome__badge::after{
  content:''; position:absolute; inset:0; border-radius:50%;
  border:1.5px solid rgba(136,119,246,.4);
  animation:outcomePulse 3.2s ease-out infinite;
  pointer-events:none;
}
.captacao-outcome__badge::after{ animation-delay:1.6s; }
@keyframes outcomeBreathe{
  0%,100%{ transform:scale(1); }
  50%{ transform:scale(1.035); }
}
@keyframes outcomePulse{
  0%{ transform:scale(1); opacity:.5; }
  100%{ transform:scale(1.5); opacity:0; }
}
.captacao-outcome__badge svg{ width:36px; height:36px; color:#fff; }
.captacao-outcome__photo{
  position:absolute; inset:0; width:100%; height:100%; border-radius:50%;
  object-fit:cover; z-index:2;
}
.captacao-outcome__title{
  display:inline-flex; align-items:center; font-size:11px; font-weight:700;
  text-transform:uppercase; letter-spacing:.03em; padding:6px 13px; border-radius:100px; white-space:nowrap;
  background:rgba(136,119,246,.18); color:var(--lilac-ink);
}

/* ---------- opportunities ---------- */
.opportunity-card__desc{ font-size:14.5px; color:var(--muted); max-width:56ch; margin-bottom:12px; }

/* ---------- opportunities — vitrine editorial (3 blocos) ---------- */
.opp-header{ display:flex; flex-direction:column; gap:18px; margin-bottom:32px; }
@media (min-width:820px){
  .opp-header{ flex-direction:row; justify-content:space-between; align-items:flex-end; gap:48px; }
  .opp-header__left{ flex:1 1 auto; }
}
.opp-heading{
  font-size:clamp(22px,3vw,30px); font-weight:800; letter-spacing:-.01em; line-height:1.3;
  color:var(--ink); max-width:22ch; margin:10px 0 0;
}
.opp-header__intro{
  font-size:14.5px; color:var(--muted); line-height:1.65; max-width:38ch; margin:0;
}
@media (min-width:820px){ .opp-header__intro{ flex:0 0 320px; text-align:right; } }

.opp-grid{ display:grid; gap:20px; }
@media (min-width:1000px){
  .opp-grid{ grid-template-columns:repeat(3,1fr); gap:22px; align-items:start; }
}

.opp-block{
  position:relative; border-radius:22px; padding:28px 24px 26px;
  overflow:hidden; isolation:isolate;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease);
}
.opp-block:hover{ transform:translateY(-3px); box-shadow:0 24px 44px -26px rgba(22,42,58,.35); }
.opp-block--coral{ background:linear-gradient(160deg, var(--warn-bg) 0%, #fbe4dc 45%, #fff 100%); }
.opp-block--teal{ background:linear-gradient(160deg, var(--teal-bg) 0%, #dcf0ed 45%, #fff 100%); }
.opp-block--lilac{ background:linear-gradient(160deg, var(--lilac-bg) 0%, #e4e0fd 45%, #fff 100%); }

.opp-block__head{ display:flex; align-items:center; justify-content:space-between; margin-bottom:16px; }
.opp-block__num{ font-size:13px; font-weight:700; color:var(--muted-2); font-variant-numeric:tabular-nums; }
.opp-block__tag{
  font-size:10.5px; font-weight:700; letter-spacing:.06em; text-transform:uppercase;
  padding:5px 11px; border-radius:100px; background:rgba(232,132,103,.16); color:var(--warn);
}

.opp-block__title{
  font-size:20px; font-weight:800; letter-spacing:-.01em; line-height:1.3;
  color:var(--ink); max-width:22ch; margin-bottom:10px;
}
.opp-block__desc{
  font-size:13.5px; color:var(--muted); line-height:1.55; max-width:32ch; margin-bottom:24px;
}

.opp-visual{ position:relative; margin-bottom:22px; }

/* --- bloco 01: pilha de posts reais do Instagram --- */
.opp-visual--stack{ min-height:340px; padding:4px 6px 0; }
.opp-photo{
  position:absolute; width:58%; aspect-ratio:4/5; border-radius:16px; overflow:hidden;
  box-shadow:0 18px 34px -14px rgba(22,42,58,.42); border:3px solid #fff;
  background:var(--dark-2); transition:transform .35s var(--ease), box-shadow .35s var(--ease);
  cursor:pointer;
}
.opp-photo img{ width:100%; height:100%; object-fit:cover; display:block; }
.opp-photo__fallback{ position:absolute; inset:0; display:none; align-items:center; justify-content:center; color:var(--muted-on-ink); background:var(--ink); }
.opp-photo__fallback svg{ width:32%; height:32%; }
.opp-photo.is-fallback .opp-photo__fallback{ display:flex; }
.opp-photo--a{ left:0; top:22px; transform:rotate(-10deg); z-index:1; }
.opp-photo--b{ left:20%; top:48px; transform:rotate(6deg); z-index:2; }
.opp-photo--c{ left:40%; top:6px; transform:rotate(-3deg); z-index:3; }
.opp-block--coral:hover .opp-photo--a{ transform:rotate(-13deg) translateY(-4px); }
.opp-block--coral:hover .opp-photo--b{ transform:rotate(8deg) translateY(-7px); }
.opp-block--coral:hover .opp-photo--c{ transform:rotate(-4deg) translateY(-8px); }
.opp-photo.is-front{
  z-index:9 !important; transform:rotate(0deg) scale(1.1) translateY(-10px) !important;
  box-shadow:0 26px 48px -16px rgba(22,42,58,.58);
}

.opp-photo__badge{
  position:absolute; top:9px; right:9px; z-index:5; width:26px; height:26px; border-radius:50%;
  display:flex; align-items:center; justify-content:center; background:#fff; color:var(--warn);
  box-shadow:0 6px 14px -6px rgba(22,42,58,.4);
}
.opp-photo__badge svg{ width:13px; height:13px; }

.opp-callout{
  position:absolute; left:16px; right:6px; bottom:-18px; z-index:4;
  background:#fff; padding:14px 16px 14px 28px; border-radius:16px; box-shadow:0 18px 34px -16px rgba(22,42,58,.4);
}
.opp-callout__heart{
  position:absolute; left:-14px; top:50%; transform:translateY(-50%);
  width:32px; height:32px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:var(--warn); color:#fff; box-shadow:0 10px 20px -8px rgba(232,132,103,.6);
}
.opp-callout__heart svg{ width:15px; height:15px; }
.opp-callout__body{ display:flex; flex-direction:column; gap:3px; }
.opp-callout__title{ display:block; font-size:12.5px; font-weight:800; color:var(--ink); }
.opp-callout__text{ display:block; font-size:11.5px; color:var(--muted); line-height:1.4; }

/* --- bloco 02: mockup de busca + mapa --- */
.opp-search{ margin-bottom:14px; }
.opp-search__brand{
  display:block; font-size:15px; font-weight:800; letter-spacing:-.01em; color:var(--muted); margin-bottom:8px;
}
.opp-search__bar{
  display:flex; align-items:center; gap:9px; background:#fff; border-radius:100px;
  padding:10px 14px; box-shadow:var(--shadow-card); font-size:12.5px; color:var(--muted);
}
.opp-search__icon{ width:14px; height:14px; color:var(--muted-2); flex:none; }

.opp-map{
  position:relative; height:126px; border-radius:12px; overflow:hidden;
  background:linear-gradient(135deg, #dff0ee, #eef6f2); margin-bottom:16px;
  box-shadow:var(--shadow-card);
}
.opp-map__grid{
  position:absolute; inset:0;
  background-image:linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size:22px 22px; opacity:.5;
}
.opp-map__badge{
  position:absolute; top:8px; right:8px; font-size:9.5px; font-weight:700; letter-spacing:.06em; text-transform:uppercase;
  color:#fff; background:rgba(22,42,58,.6); padding:3px 8px; border-radius:100px;
}
.opp-map__pin{
  position:absolute; left:50%; top:46%; transform:translate(-50%,-70%);
  width:26px; height:26px; display:flex; align-items:center; justify-content:center;
}
.opp-map__pin svg{ width:100%; height:100%; color:var(--teal); filter:drop-shadow(0 4px 6px rgba(34,124,120,.4)); position:relative; z-index:2; }
.opp-map__pin-ping{
  position:absolute; width:26px; height:26px; border-radius:50%; background:rgba(34,124,120,.35);
  animation:oppPing 2.2s ease-out infinite;
}
@keyframes oppPing{ 0%{ transform:scale(.4); opacity:.7; } 100%{ transform:scale(2.6); opacity:0; } }
.opp-map__label{
  position:absolute; left:50%; bottom:12px; transform:translateX(-50%);
  background:#fff; padding:4px 11px; border-radius:100px; font-size:10.5px; font-weight:700; color:var(--ink);
  box-shadow:var(--shadow-card); white-space:nowrap;
}

.opp-benefits{ display:flex; flex-direction:column; gap:10px; }
.opp-benefits li{ display:flex; align-items:center; gap:11px; font-size:12.5px; font-weight:600; color:var(--ink); line-height:1.4; }
.opp-benefits__icon{
  width:30px; height:30px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:#fff; box-shadow:var(--shadow-card); color:var(--teal);
}
.opp-benefits__icon svg{ width:15px; height:15px; }

/* --- bloco 03: mockup de site + card de contato --- */
.opp-visual--site{ padding-bottom:14px; }
.opp-browser{ background:#fff; border-radius:14px; overflow:hidden; box-shadow:var(--shadow-card); }
.opp-browser__bar{ display:flex; align-items:center; gap:5px; padding:9px 12px; background:var(--paper-2); border-bottom:1px solid var(--line); }
.opp-browser__dot{ width:6px; height:6px; border-radius:50%; background:var(--line-strong); flex:none; }
.opp-browser__url{ margin-left:8px; font-size:10px; color:var(--muted-2); }

.opp-hero-mock{ position:relative; aspect-ratio:6/5; background:var(--ink); overflow:hidden; }
.opp-hero-mock img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; display:block; }
.opp-hero-mock__fallback{
  position:absolute; inset:0; display:none; align-items:center; justify-content:center;
  background:linear-gradient(135deg, var(--lilac), var(--teal)); color:#fff; font-size:30px; font-weight:800;
}
.opp-hero-mock.is-fallback .opp-hero-mock__fallback{ display:flex; }
.opp-hero-mock__scrim{
  position:absolute; inset:0;
  background:linear-gradient(0deg, rgba(15,22,30,.88) 0%, rgba(15,22,30,.45) 48%, rgba(15,22,30,0) 75%);
}
.opp-hero-mock__overlay{
  position:absolute; left:0; right:0; bottom:0; padding:16px 16px 18px;
  display:flex; flex-direction:column; align-items:flex-start; text-align:left;
}
.opp-site-name{ font-size:14px; font-weight:800; color:#fff; margin:0 0 1px; }
.opp-site-role{ font-size:11px; color:rgba(255,255,255,.72); margin:0 0 12px; }
.opp-site-cta{
  font-size:10.5px; font-weight:700; letter-spacing:.04em; text-transform:uppercase; color:var(--ink);
  background:#fff; padding:9px 16px; border-radius:100px;
}

.opp-chatcard{
  position:absolute; right:8px; bottom:-16px; z-index:2; width:160px;
  display:flex; align-items:center; gap:10px;
  background:#fff; padding:10px 12px; border-radius:16px; box-shadow:0 16px 32px -14px rgba(22,42,58,.45);
  animation:oppFloat 3.4s ease-in-out infinite;
}
.opp-chatcard__icon{
  width:32px; height:32px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:var(--teal); color:#fff;
}
.opp-chatcard__icon svg{ width:15px; height:15px; }
.opp-chatcard__body{ display:flex; flex-direction:column; gap:3px; min-width:0; }
.opp-chatcard__title{ font-size:11.5px; font-weight:800; color:var(--ink); }
.opp-chatcard__btn{ font-size:10px; font-weight:700; color:var(--teal-ink); }
@keyframes oppFloat{ 0%,100%{ transform:translateY(0); } 50%{ transform:translateY(-5px); } }

/* --- rodapé "potencial" — caixa sólida, comum aos 3 blocos --- */
.opp-block__foot{
  display:flex; gap:12px; align-items:flex-start;
  margin-top:22px; padding:16px 16px; border-radius:14px;
}
.opp-block--coral .opp-block__foot{ background:rgba(232,132,103,.14); }
.opp-block--teal .opp-block__foot{ background:rgba(34,124,120,.12); }
.opp-block--lilac .opp-block__foot{ background:rgba(136,119,246,.14); }

.opp-block__foot-icon{
  width:28px; height:28px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:#fff; box-shadow:var(--shadow-card);
}
.opp-block__foot-icon svg{ width:15px; height:15px; }
.opp-block--coral .opp-block__foot-icon{ color:var(--warn); }
.opp-block--teal .opp-block__foot-icon{ color:var(--teal-ink); }
.opp-block--lilac .opp-block__foot-icon{ color:var(--lilac-ink); }

.opp-block__foot-label{ display:block; font-size:10px; font-weight:700; letter-spacing:.08em; text-transform:uppercase; margin-bottom:3px; }
.opp-block--coral .opp-block__foot-label{ color:var(--warn); }
.opp-block--teal .opp-block__foot-label{ color:var(--teal-ink); }
.opp-block--lilac .opp-block__foot-label{ color:var(--lilac-ink); }
.opp-block__foot-text{ font-size:12.5px; color:var(--ink); opacity:.75; line-height:1.5; margin:0; }

/* compacta a seção no desktop para caber inteira na tela ao clicar em "Explorar o diagnóstico" */
@media (min-width:1000px){
  #opportunitiesSection{ padding:48px 0; }
  .opp-header{ margin-bottom:16px; }
  .opp-block{ padding:16px 18px 14px; }
  .opp-block__head{ margin-bottom:8px; }
  .opp-block__title{ margin-bottom:6px; }
  .opp-block__desc{ margin-bottom:12px; }
  .opp-visual{ margin-bottom:12px; }
  .opp-search{ margin-bottom:10px; }
  .opp-search__brand{ margin-bottom:6px; }
  .opp-map{ height:90px; margin-bottom:12px; }
  .opp-benefits{ gap:7px; }
  .opp-block__foot{ margin-top:10px; padding:10px 14px; }
}

/* ---------- google business ---------- */
.gmb-table{
  display:grid; grid-template-columns:repeat(2,1fr); border:1px solid var(--line); border-radius:var(--radius-l); overflow:hidden;
  margin-bottom:36px;
}
@media (min-width:640px){ .gmb-table{ grid-template-columns:repeat(3,1fr); } }
.gmb-cell{ padding:24px 20px; border-top:1px solid var(--line); border-left:1px solid var(--line); }
.gmb-cell:nth-child(2n){ border-left:1px solid var(--line); }
.gmb-cell:nth-child(-n+2){ border-top:none; }
@media (min-width:640px){
  .gmb-cell:nth-child(-n+3){ border-top:none; }
  .gmb-cell:nth-child(3n+1){ border-left:none; }
}
.gmb-cell:nth-child(2n+1){ border-left:none; }
@media (max-width:639px){ .gmb-cell:nth-child(odd){ border-left:none; } }
.gmb-cell__label{ font-size:11.5px; font-weight:600; letter-spacing:.08em; text-transform:uppercase; color:var(--muted); margin-bottom:10px; }
.gmb-cell__value{ font-size:26px; font-weight:800; letter-spacing:-.01em; }
.gmb-cell__value.status--pos{ color:var(--pos); }
.gmb-cell__value.status--neg{ color:var(--neg); }
.gmb-read__label{ font-size:13px; font-weight:700; text-transform:uppercase; letter-spacing:.06em; color:var(--muted); margin-bottom:16px; }
#gmbReadList{ display:flex; flex-direction:column; gap:12px; }
#gmbReadList li{ font-size:14.5px; color:var(--ink); padding-left:20px; position:relative; }
#gmbReadList li::before{ content:''; position:absolute; left:0; top:8px; width:6px; height:1px; background:var(--muted-2); }

#gmbUnknown.is-hidden, #gmbKnown.is-hidden{ display:none; }

/* ---------- gmb showcase — presença local (estrutura de exemplo) ---------- */
.gmb-showcase__row{ display:grid; gap:28px; margin-bottom:24px; }
@media (min-width:900px){
  .gmb-showcase__row{ grid-template-columns:minmax(260px,320px) 1fr; align-items:start; gap:40px; }
}

.gmb-showcase__mocks{ display:flex; flex-direction:column; gap:34px; }
@media (min-width:1050px){
  .gmb-showcase__mocks{ flex-direction:row; align-items:flex-start; gap:26px; }
  .gmb-search-mock{ flex:1 1 54%; min-width:0; }
  .gmb-cluster{ flex:1 1 42%; min-width:0; }
}

.gmb-showcase__tag{
  display:inline-block; font-size:10.5px; font-weight:700; letter-spacing:.06em; text-transform:uppercase;
  padding:6px 13px; border-radius:100px; background:rgba(232,132,103,.16); color:var(--warn); margin-bottom:18px;
}
.gmb-showcase__title{
  font-size:clamp(23px,3.2vw,30px); font-weight:800; letter-spacing:-.01em; line-height:1.25;
  color:var(--ink); margin-bottom:14px;
}
.gmb-showcase__desc{ font-size:14.5px; color:var(--muted); line-height:1.6; margin-bottom:28px; max-width:38ch; }

.gmb-features{ display:flex; flex-direction:column; gap:18px; }
.gmb-features li{ display:flex; align-items:flex-start; gap:14px; }
.gmb-features__icon{
  width:38px; height:38px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:#fff; box-shadow:var(--shadow-card);
}
.gmb-features__icon svg{ width:17px; height:17px; }
.gmb-features__icon--teal{ color:var(--teal); }
.gmb-features__icon--lilac{ color:var(--lilac-ink); }
.gmb-features__icon--coral{ color:var(--warn); }
.gmb-features__body{ display:flex; flex-direction:column; gap:2px; padding-top:5px; }
.gmb-features__title{ font-size:11px; font-weight:700; letter-spacing:.08em; text-transform:uppercase; color:var(--ink); }
.gmb-features__text{ font-size:13.5px; color:var(--muted); }

/* --- mockup do resultado de busca — imagem única pronta, enviada por fora --- */
.gmb-search-mock{
  position:relative; background:#fff; border-radius:18px; overflow:hidden;
  box-shadow:0 28px 54px -26px rgba(22,42,58,.4);
}
.gmb-search-mock--image img{ display:block; width:100%; height:auto; }
.gmb-search-mock__placeholder{
  display:none; flex-direction:column; align-items:center; justify-content:center; gap:12px;
  min-height:420px; padding:24px; text-align:center;
}
.gmb-search-mock.is-fallback img{ display:none; }
.gmb-search-mock.is-fallback .gmb-search-mock__placeholder{ display:flex; }
.gmb-search-mock__placeholder p{ font-size:13px; color:var(--muted-2); margin:0; }

.gmb-example-badge{
  position:absolute; top:13px; right:14px; z-index:2;
  font-size:9.5px; font-weight:700; letter-spacing:.05em; text-transform:uppercase;
  color:var(--accent-ink); background:#fdf6ea; padding:5px 10px; border-radius:100px; border:1px solid rgba(163,135,79,.25);
}

.gmb-google-tabs{ display:flex; gap:16px; font-size:11.5px; color:var(--muted-2); padding-bottom:11px; border-bottom:1px solid var(--line); margin-bottom:18px; }
.gmb-google-tabs span.is-active{ color:var(--lilac-ink); font-weight:700; }
.gmb-google-tabs--sub{ margin-top:16px; margin-bottom:0; padding-bottom:0; border-bottom:none; }

.gmb-listing__name{ font-size:15px; font-weight:800; color:var(--ink); margin:0 0 1px; }
.gmb-listing__rating{ font-size:12.5px; font-weight:700; color:var(--ink); margin:0 0 4px; display:flex; align-items:center; gap:6px; }
.gmb-stars{ color:var(--accent); letter-spacing:1px; font-size:11px; }
.gmb-listing__count{ font-weight:500; color:var(--muted-2); }
.gmb-listing__meta{ display:flex; align-items:center; gap:6px; font-size:12px; color:var(--muted); margin:0; }
.gmb-listing__meta svg{ width:13px; height:13px; color:var(--muted-2); flex:none; }

/* --- mockup de celular (perfil mobile) --- */
.gmb-phone-mock{
  position:relative; background:var(--dark); border-radius:30px; padding:9px;
  box-shadow:0 28px 54px -26px rgba(22,42,58,.45); max-width:210px; margin:0 auto;
}
.gmb-phone-mock__notch{
  position:absolute; top:9px; left:50%; transform:translateX(-50%); width:64px; height:16px;
  background:var(--dark); border-radius:0 0 10px 10px; z-index:2;
}
.gmb-phone-mock__screen{ background:#fff; border-radius:22px; overflow:hidden; }
.gmb-phone-mock__photo{ position:relative; aspect-ratio:4/3; background:var(--ink); }
.gmb-phone-mock__photo img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; display:block; }
.gmb-phone-mock__photo-fallback{
  position:absolute; inset:0; display:none; align-items:center; justify-content:center;
  background:linear-gradient(135deg, var(--lilac), var(--teal)); color:#fff; font-size:20px; font-weight:800;
}
.gmb-phone-mock__photo.is-fallback .gmb-phone-mock__photo-fallback{ display:flex; }
.gmb-phone-mock__body{ padding:13px 13px 15px; display:flex; flex-direction:column; }
.gmb-phone-mock__body .gmb-listing__name{ font-size:13px; }
.gmb-phone-mock__body .gmb-listing__rating{ margin-bottom:8px; }
.gmb-phone-mock__body .gmb-google-tabs--sub{ margin-top:2px; margin-bottom:9px; gap:11px; font-size:10px; }
.gmb-phone-mock__body .gmb-listing__meta{ margin-bottom:5px; }

/* --- mapa + celular + selos flutuantes: uma composição só (bloco "cluster") --- */
.gmb-cluster{ position:relative; display:grid; gap:30px; margin-bottom:26px; }
@media (min-width:1050px){ .gmb-cluster{ margin-bottom:0; } }
@media (min-width:560px) and (max-width:1049px){
  .gmb-cluster{ grid-template-columns:210px 1fr; align-items:center; gap:28px; }
}

.gmb-map-mock{ position:relative; min-height:230px; }
.gmb-map-mock__inner{
  position:absolute; inset:0; border-radius:20px; overflow:hidden;
  background:linear-gradient(135deg, #dff0ee, #eef6f2); box-shadow:0 20px 40px -22px rgba(22,42,58,.3);
}
.gmb-map-mock .opp-map__pin{ top:42%; }
.gmb-map-mock__card{
  position:absolute; left:50%; top:60%; transform:translateX(-50%);
  display:flex; flex-direction:column; gap:1px; background:#fff; padding:9px 14px; border-radius:12px;
  box-shadow:var(--shadow-card); white-space:nowrap; z-index:2;
}
.gmb-map-mock__card-name{ font-size:12px; font-weight:800; color:var(--ink); }
.gmb-map-mock__card-role{ font-size:10.5px; color:var(--muted); }

.gmb-callout{
  position:absolute; display:flex; align-items:center; gap:8px; max-width:220px; z-index:3;
  font-size:11.5px; font-weight:600; line-height:1.35; padding:12px 15px; border-radius:14px;
  box-shadow:0 18px 34px -18px rgba(22,42,58,.45);
}
.gmb-callout svg{ width:16px; height:16px; flex:none; }
.gmb-callout--dark{ top:-16px; left:8px; background:var(--dark); color:#fff; }
.gmb-callout--lilac{ bottom:-16px; right:8px; background:var(--lilac-bg); color:var(--lilac-ink); }

/* desktop: composição única, igual à referência — mapa + celular sobrepostos e selos flutuantes */
@media (min-width:1050px){
  .gmb-cluster{ display:block; min-height:600px; padding-top:52px; }
  .gmb-cluster .gmb-map-mock{ position:absolute; top:52px; left:0; right:92px; height:300px; z-index:1; }
  .gmb-cluster .gmb-phone-mock{ position:absolute; right:0; bottom:0; width:196px; max-width:196px; margin:0; z-index:2; }
  .gmb-cluster .gmb-callout--dark{ top:0; left:0; right:auto; }
  .gmb-cluster .gmb-callout--lilac{ top:auto; bottom:150px; left:-18px; right:auto; z-index:3; }
}

/* --- barra "potencial real" --- */
.gmb-potential{
  position:relative; display:flex; flex-direction:column; gap:24px;
  background:var(--dark); color:#fff; border-radius:20px; padding:28px 26px;
}
@media (min-width:800px){
  .gmb-potential{ flex-direction:row; align-items:center; justify-content:space-between; gap:32px; padding:26px 32px; }
}
.gmb-potential__icon{
  width:44px; height:44px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:rgba(255,255,255,.1); color:var(--accent-2); margin-bottom:14px;
}
@media (min-width:800px){ .gmb-potential__icon{ margin-bottom:0; } }
.gmb-potential__icon svg{ width:20px; height:20px; }
.gmb-potential__text{ display:flex; flex-direction:column; gap:6px; flex:1 1 auto; }
.gmb-potential__label{ font-size:10.5px; font-weight:700; letter-spacing:.1em; text-transform:uppercase; color:var(--accent-2); }
.gmb-potential__text p{ font-size:17px; font-weight:700; line-height:1.4; max-width:36ch; margin:0; }
.gmb-potential__stats{ display:flex; flex-wrap:wrap; gap:22px; flex:none; }
.gmb-potential__stats span{
  display:flex; align-items:center; gap:10px; font-size:12px; font-weight:600; color:var(--muted-on-ink); line-height:1.35;
}
.gmb-potential__stats svg{ width:20px; height:20px; color:var(--teal); flex:none; }

/* ---------- calculator ---------- */
.section--calc{ background:var(--lilac-bg); }
#calcSection{ padding-top:36px; }
@media (min-width:768px){ #calcSection{ padding-top:48px; } }
.calc__title{ font-size:clamp(24px,4vw,32px); max-width:34ch; margin-bottom:44px; }
.calc__title-arrow{ display:inline-block; color:var(--teal); animation:bounceDown 1.8s ease-in-out infinite; }

.calc-wizard{ max-width:640px; margin:0 auto; }

/* step indicator */
.calc-steps-nav{ display:flex; align-items:flex-start; margin-bottom:40px; }
.csn-item{ display:flex; flex-direction:column; align-items:center; gap:8px; flex:none; width:34px; }
.csn-num{
  width:30px; height:30px; border-radius:50%; display:flex; align-items:center; justify-content:center;
  font-size:12px; font-weight:700; color:var(--muted-2); background:#fff; border:1.5px solid var(--line-strong);
  transition:all .3s var(--ease);
}
.csn-label{ font-size:10px; font-weight:600; color:var(--muted-2); text-align:center; letter-spacing:.02em; white-space:nowrap; transition:color .3s var(--ease); }
.csn-line{ flex:1; height:1.5px; background:var(--line-strong); margin:15px -2px 0; transition:background .3s var(--ease); }
.csn-item.is-active .csn-num{ background:var(--teal); border-color:var(--teal); color:#fff; box-shadow:0 0 0 4px var(--teal-bg); }
.csn-item.is-active .csn-label{ color:var(--ink); }
.csn-item.is-done .csn-num{ background:var(--ink); border-color:var(--ink); color:#fff; }
.csn-item.is-done .csn-label{ color:var(--muted); }
.csn-line.is-done{ background:var(--ink); }
@media (max-width:520px){ .csn-label{ display:none; } .csn-item{ width:auto; } }

/* steps */
.calc-panel{ background:#fff; border:1px solid var(--line); border-radius:var(--radius-l); padding:28px 22px; overflow:hidden; }
@media (min-width:640px){ .calc-panel{ padding:40px; } }

/* etapa 5 — momento de impacto, único bloco escuro dentro da calculadora */
.calc-result--impact{
  background:var(--dark); color:var(--paper);
  margin:-28px -22px; padding:40px 22px 32px; text-align:center;
}
@media (min-width:640px){ .calc-result--impact{ margin:-40px; padding:56px 40px 44px; } }
.calc-result__eyebrow{ font-size:15px; font-weight:600; letter-spacing:0; text-transform:none; color:var(--muted-on-ink); max-width:36ch; margin:0 auto 18px; line-height:1.4; }
.calc-result__revenue{ display:block; font-size:clamp(40px,9vw,64px); font-weight:800; letter-spacing:-.02em; color:var(--teal); line-height:1; }
.calc-result__revenue-label{ display:block; font-size:14px; color:var(--muted-on-ink); font-weight:500; margin-top:10px; }
.calc-result__stats{
  display:grid; grid-template-columns:repeat(3,1fr); gap:8px;
  margin:32px 0 28px; padding-top:28px; border-top:1px solid var(--line-on-ink);
}
.calc-result__stat{ display:flex; flex-direction:column; gap:6px; }
.calc-result__stat .num{ font-size:clamp(22px,4.5vw,30px); font-weight:800; color:#fff; }
.calc-result__stat span:last-child{ font-size:11.5px; color:var(--muted-on-ink); font-weight:500; line-height:1.3; }
.calc-result__explain{ font-size:14px; color:var(--muted-on-ink); max-width:44ch; margin:0 auto 32px; }
.calc-result--impact .calc-step__nav{
  margin-top:0; flex-direction:column-reverse; gap:14px;
}
.calc-result--impact .btn-link{ color:var(--muted-on-ink); }
.calc-result--impact .btn-link:hover{ color:#fff; }
.calc-result--impact .btn{ width:100%; }
@media (min-width:520px){
  .calc-result--impact .calc-step__nav{ flex-direction:row; justify-content:center; gap:24px; }
  .calc-result--impact .btn{ width:auto; }
}
.calc-step{ display:none; }
.calc-step.is-active{ display:block; animation:stepIn .45s var(--ease); }
@keyframes stepIn{ from{ opacity:0; transform:translateY(10px); } to{ opacity:1; transform:none; } }
.calc-step__title{ font-size:19px; font-weight:700; letter-spacing:-.01em; margin-bottom:24px; }
@media (min-width:640px){ #calcProceduresTitle{ font-size:16px; white-space:nowrap; } }
.calc-step__nav{ display:flex; align-items:center; justify-content:space-between; gap:16px; margin-top:28px; }
.calc-step__nav--final{ flex-wrap:wrap; }
.calc-step__hint{ font-size:12.5px; color:var(--muted-2); }
.btn-link{
  border:none; background:none; padding:8px 0; font-size:13px; font-weight:600; color:var(--muted);
  transition:color .2s var(--ease);
}
.btn-link:hover{ color:var(--ink); }

.calc__procedures{ border:1px solid var(--line); border-radius:var(--radius-l); overflow:hidden; }
.proc-row{ border-top:1px solid var(--line); }
.proc-row:first-child{ border-top:none; }
.proc-row__head{
  display:flex; align-items:center; gap:14px; padding:16px 16px; cursor:pointer; user-select:none;
}
.proc-row__box{
  width:19px; height:19px; border:1.5px solid var(--line-strong); border-radius:4px; flex:none;
  display:flex; align-items:center; justify-content:center; transition:all .18s var(--ease);
}
.proc-row__box svg{ width:11px; height:11px; opacity:0; transform:scale(.6); transition:all .18s var(--ease); }
.proc-row.is-checked .proc-row__box{ background:var(--teal); border-color:var(--teal); }
.proc-row.is-checked .proc-row__box svg{ opacity:1; transform:scale(1); }
.proc-row__label{ font-size:14.5px; font-weight:600; flex:1; }

.calc__tickets{ display:flex; flex-direction:column; gap:12px; }
.ticket-row{
  display:flex; align-items:center; justify-content:space-between; gap:14px;
  padding:14px 16px; border:1px solid var(--line); border-radius:var(--radius-m); background:var(--paper);
}
.ticket-row__label{ font-size:14px; font-weight:600; }
.ticket-row .field{
  display:flex; align-items:center; gap:6px; border:1px solid var(--line-strong); border-radius:var(--radius-m);
  padding:8px 10px; background:#fff; flex:none; width:130px;
}
.ticket-row .field span{ font-size:13px; color:var(--muted-2); font-weight:600; }
.ticket-row input{ border:none; background:transparent; width:100%; font-size:14px; font-weight:600; outline:none; color:var(--ink); }

.goal-options{ display:flex; flex-direction:column; gap:12px; }
.goal-option{
  display:flex; flex-direction:column; gap:4px; text-align:left; padding:18px 20px;
  border:1.5px solid var(--line); border-radius:var(--radius-l); background:var(--paper);
  transition:all .2s var(--ease);
}
.goal-option:hover{ border-color:var(--line-strong); }
.goal-option.is-selected{ border-color:var(--teal); background:var(--teal-bg); }
.goal-option__label{ font-size:15px; font-weight:700; }
.goal-option__desc{ font-size:13px; color:var(--muted); }

.goal-input{ background:var(--paper); border:1px solid var(--line); border-radius:var(--radius-l); padding:18px; }
.goal-input.is-hidden{ display:none; }
.goal-input label{ display:block; font-size:13px; color:var(--muted); margin-bottom:12px; font-weight:500; }
.goal-input__field{
  display:flex; align-items:center; gap:8px; border:1px solid var(--line-strong); border-radius:var(--radius-m); padding:11px 14px; background:#fff;
}
.goal-input__field span{ font-weight:700; color:var(--muted-2); font-size:15px; }
.goal-input input{ border:none; outline:none; background:transparent; width:100%; font-size:19px; font-weight:700; color:var(--ink); }
.goal-input#goalInputPatients input{ border:1px solid var(--line-strong); border-radius:var(--radius-m); padding:11px 14px; width:100%; font-size:19px; font-weight:700; outline:none; background:#fff; }

.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:8px;
  padding:16px 28px; border-radius:100px; border:none; font-size:13.5px; font-weight:700;
  letter-spacing:.04em; text-transform:uppercase;
  transition:transform .18s var(--ease), opacity .18s var(--ease), background .2s, box-shadow .25s var(--ease);
}
.btn--primary{ background:var(--ink); color:var(--paper); box-shadow:0 14px 32px -14px rgba(22,42,58,.45); }
.btn--primary:hover{ opacity:.92; transform:translateY(-1px); box-shadow:0 18px 38px -14px rgba(22,42,58,.5); }
.btn--primary:active{ transform:scale(.98); }
.btn--on-ink{ background:var(--accent); color:var(--ink); box-shadow:0 14px 32px -14px rgba(201,169,110,.5); }
.btn--on-ink:hover{ opacity:.94; transform:translateY(-1px); box-shadow:0 18px 38px -14px rgba(201,169,110,.6); }
.btn--teal{ background:var(--teal); color:#fff; box-shadow:0 14px 32px -14px rgba(36,124,120,.5); }
.btn--teal:hover{ opacity:.92; transform:translateY(-1px); box-shadow:0 18px 38px -14px rgba(36,124,120,.6); }
.btn--block{ width:100%; }
.btn:disabled{ opacity:.4; cursor:not-allowed; }

.calc__disclaimer{ font-size:12.5px; color:var(--muted-2); max-width:60ch; line-height:1.55; }
.generating{ display:flex; align-items:center; gap:12px; font-size:13.5px; font-weight:600; color:var(--muted); margin-top:20px; }
.generating.is-hidden{ display:none; }
.generating__bar{ width:120px; height:2px; background:var(--line-strong); border-radius:2px; overflow:hidden; }
.generating__bar span{ display:block; height:100%; width:0%; background:var(--ink); transition:width .9s var(--ease); }

/* ---------- reveal ---------- */
.reveal{ opacity:0; transform:translateY(14px); transition:opacity .6s var(--ease), transform .6s var(--ease); }
.reveal.is-visible{ opacity:1; transform:none; }
.reveal-stagger > *{ transition-delay:calc(var(--i,0) * 70ms); }

/* ---------- page 2 gate ---------- */
.page--two{ max-height:0; overflow:hidden; opacity:0; transition:opacity .5s var(--ease); }
.page--two.is-unlocked{ max-height:none; overflow:visible; opacity:1; }

/* ---------- authority — banner com foto de fundo ---------- */
.section--authority{ background:var(--ink); color:var(--paper); }
.section--authority-banner{
  position:relative; overflow:hidden; display:flex; align-items:center;
  padding-top:72px; padding-bottom:72px; min-height:480px;
}
@media (min-width:860px){ .section--authority-banner{ min-height:680px; padding-top:0; padding-bottom:0; } }

.authority-banner__media{ position:absolute; inset:0; z-index:0; }
.authority-banner__media img{ width:100%; height:100%; object-fit:cover; object-position:22% 30%; display:block; }
.authority-banner__scrim{
  position:absolute; inset:0;
  background:linear-gradient(100deg, rgba(22,42,58,.1) 0%, rgba(22,42,58,.26) 30%, var(--ink) 58%, var(--ink) 100%);
}
@media (max-width:859px){
  .authority-banner__scrim{ background:var(--ink); }
  .authority-banner__media img{ display:none; }
}
.authority-banner__ring{
  position:absolute; border:1px solid rgba(200,169,107,.35); border-radius:50%; pointer-events:none;
}
.authority-banner__ring--a{ width:320px; height:320px; left:14%; top:-70px; }
.authority-banner__ring--b{ width:200px; height:200px; left:20%; bottom:-70px; }

.section--authority-banner .wrap{ position:relative; z-index:1; }

.authority-grid{ display:grid; gap:40px; }
@media (min-width:960px){ .authority-grid{ grid-template-columns:1fr 1fr; align-items:start; gap:100px; } }
@media (min-width:1200px){ #authoritySection .wrap{ max-width:1440px; padding:0 40px; } }
@media (min-width:1600px){ #authoritySection .wrap{ max-width:1760px; } }

.authority-layout{ max-width:520px; text-shadow:0 2px 18px rgba(10,16,22,.5); }

.authority-name{ font-size:clamp(24px,3.4vw,33px); margin:10px 0 4px; white-space:normal; }
@media (min-width:960px){ .authority-name{ white-space:nowrap; } }
.authority-role{ font-size:14.5px; color:rgba(247,246,242,.85); font-weight:500; margin-bottom:14px; }
.authority-text{ font-size:15px; color:rgba(247,246,242,.85); margin-bottom:22px; }
.authority-stats{ display:flex; flex-wrap:wrap; gap:16px; }
.authority-stat{ display:flex; align-items:baseline; gap:10px; flex-wrap:wrap; }
.authority-stat__value{ font-size:clamp(30px,4.6vw,42px); font-weight:800; color:var(--accent-2); }
.authority-stat__label{ font-size:13.5px; color:rgba(247,246,242,.85); font-weight:500; }
.authority-quote{ font-size:15.5px; line-height:1.6; margin-top:18px; padding-top:18px; border-top:1px solid var(--line-on-ink); font-weight:500; }

/* ---------- na prática — funis ---------- */
.authority-practical{ text-shadow:0 2px 18px rgba(10,16,22,.5); text-align:center; }
.authority-practical h3{ font-size:clamp(20px,2.6vw,26px); font-weight:800; color:#fff; letter-spacing:-.01em; margin:10px auto 24px; max-width:20ch; }
@media (min-width:960px){
  .authority-practical{ text-align:right; }
  .authority-practical h3{ margin-left:auto; margin-right:0; }
}
.authority-funnels{ display:grid; grid-template-columns:1fr; gap:16px; justify-items:center; }
@media (min-width:960px){ .authority-funnels{ justify-items:end; } }
.funnel-card{
  position:relative; border-radius:var(--radius-l); overflow:hidden; background:var(--dark-2);
  border:1px solid var(--line-on-ink); min-height:120px; max-width:380px;
}
.funnel-card img{ display:block; width:100%; height:auto; }
.funnel-card__placeholder{
  position:absolute; inset:0; display:none; align-items:center; justify-content:center;
  padding:16px; text-align:center;
}
.funnel-card__placeholder p{ font-size:12px; color:var(--muted-on-ink); margin:0; }
.funnel-card.is-fallback{ min-height:220px; }
.funnel-card.is-fallback img{ display:none; }
.funnel-card.is-fallback .funnel-card__placeholder{ display:flex; }

/* ---------- selected procedures ---------- */
.scenario-synthesis{ font-size:15px; color:#3f4750; max-width:62ch; margin-bottom:32px; }
.focus-eyebrow{ font-size:13px; }
#focusSection .section-head h2{ max-width:none; }
@media (min-width:640px){ #focusSection .section-head h2{ white-space:nowrap; } }

.focus-cards{ display:grid; gap:18px; }
@media (min-width:700px){ .focus-cards{ grid-template-columns:repeat(3,1fr); } }
.focus-card{
  background:var(--dark); border-radius:var(--radius-l); overflow:hidden;
  transition:transform .25s var(--ease), box-shadow .25s var(--ease);
}
.focus-card:hover{ transform:translateY(-3px); box-shadow:var(--shadow-card); }
.focus-card__media{ position:relative; aspect-ratio:4/5; background:var(--dark-2); overflow:hidden; }
.focus-card__media img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; display:block; }
.focus-card__placeholder{
  position:absolute; inset:0; display:none; align-items:center; justify-content:center;
  padding:20px; text-align:center;
}
.focus-card__placeholder p{ font-size:12.5px; color:var(--muted-on-ink); margin:0; }
.focus-card.is-fallback .focus-card__media img{ display:none; }
.focus-card.is-fallback .focus-card__placeholder{ display:flex; }
.focus-card__foot{ display:flex; align-items:center; gap:12px; padding:16px 18px; }
.focus-card__num{ font-size:12px; font-weight:700; color:var(--muted-on-ink); font-variant-numeric:tabular-nums; }
.focus-card__title{ font-size:15.5px; font-weight:700; color:#fff; letter-spacing:-.01em; flex:1; }
.focus-card__arrow{
  display:flex; align-items:center; justify-content:center; width:34px; height:34px; border-radius:50%;
  border:1px solid var(--line-on-ink); color:#fff; flex:none;
}
.focus-card__arrow svg{ width:14px; height:14px; }

/* ---------- section-head sobre fundo escuro ---------- */
.section-head--ink .eyebrow{ color:var(--accent-2); }
.section-head--ink h2{ color:#fff; }

/* ---------- estratégia — fluxo horizontal em 4 passos ---------- */
.strategy-flow{
  display:flex; align-items:flex-start; overflow-x:auto; gap:0; padding:4px 4px 10px; margin:0 -4px;
  -webkit-overflow-scrolling:touch;
}
.strategy-flow::-webkit-scrollbar{ display:none; }
@media (min-width:1000px){ .strategy-flow{ overflow-x:visible; justify-content:center; } }
.strategy-step{
  flex:0 0 auto; width:200px; padding:0 12px; display:flex; flex-direction:column; align-items:center; text-align:center;
}
.strategy-step__icon{
  width:64px; height:64px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:var(--dark-2); border:2px solid rgba(200,169,107,.4); color:var(--accent-2); margin-bottom:16px;
}
.strategy-step__icon svg{ width:26px; height:26px; }
.strategy-step__num{ font-size:11.5px; font-weight:700; color:var(--muted-2-on-ink); margin-bottom:6px; }
.strategy-step__title{ font-size:16px; font-weight:800; color:#fff; margin-bottom:6px; }
.strategy-step__desc{ font-size:12.5px; color:var(--muted-on-ink); line-height:1.5; }
.strategy-connector{
  flex:1 1 40px; min-width:24px; max-width:70px; align-self:flex-start; margin-top:32px; position:relative;
  height:1px; background:var(--line-on-ink-strong);
}
.strategy-connector__dot{
  position:absolute; top:-2px; left:0; width:5px; height:5px; border-radius:50%; background:var(--accent-2);
  opacity:0; animation:flowDot 2.6s ease-in-out infinite;
}

/* ---------- site mockup ---------- */
.mockup{
  position:relative;
  border:1px solid var(--line-strong); border-radius:var(--radius-l); overflow:hidden; background:#fff; box-shadow:var(--shadow-card);
}
.mockup__bar{ display:flex; align-items:center; gap:6px; padding:12px 16px; border-bottom:1px solid var(--line); }
.mockup__bar span{ width:8px; height:8px; border-radius:50%; background:var(--line-strong); }

.mockup--image img{ display:block; width:100%; height:auto; }
.mockup__placeholder{
  display:none; align-items:center; justify-content:center; aspect-ratio:1024/1536;
  color:var(--muted-2); font-size:13px;
}
.mockup.is-fallback img{ display:none; }
.mockup.is-fallback .mockup__placeholder{ display:flex; }

.mockup__caption{ font-size:12.5px; color:var(--muted-2); text-align:center; margin-top:20px; }

/* ---------- esboço do site — laptop + checklist ---------- */
.site-showcase{ display:grid; gap:44px; align-items:start; }
@media (min-width:940px){ .site-showcase{ grid-template-columns:1fr 1.15fr; gap:56px; } }
.site-showcase__intro h2{ font-size:clamp(24px,3.6vw,32px); max-width:16ch; margin:10px 0 16px; }
.site-showcase__text{ font-size:14.5px; color:var(--muted); max-width:44ch; margin-bottom:28px; }
.site-checklist{ display:flex; flex-direction:column; gap:16px; }
.site-checklist li{ display:flex; align-items:flex-start; gap:14px; }
.site-checklist__icon{
  width:30px; height:30px; border-radius:50%; flex:none; display:flex; align-items:center; justify-content:center;
  background:var(--lilac-bg); color:var(--lilac-ink); font-size:11.5px; font-weight:700;
}
.site-checklist li div{ display:flex; flex-direction:column; gap:2px; padding-top:3px; }
.site-checklist b{ font-size:14px; font-weight:700; color:var(--ink); }
.site-checklist span{ font-size:13px; color:var(--muted); }

.laptop-frame{ max-width:460px; margin:0 auto; }
.laptop-frame__screen{
  background:var(--dark-2); border-radius:14px 14px 4px 4px; padding:10px 10px 0;
  box-shadow:0 30px 60px -28px rgba(22,42,58,.4);
}
.laptop-frame__screen .mockup{ border-radius:8px 8px 0 0; box-shadow:none; border:none; }
.laptop-frame__base{
  display:block; height:14px; margin:0 auto; width:112%; position:relative; left:-6%;
  background:linear-gradient(180deg, var(--dark-2), var(--ink)); border-radius:0 0 10px 10px;
}
.laptop-frame__base::after{
  content:''; position:absolute; left:50%; top:0; transform:translateX(-50%); width:80px; height:5px;
  background:rgba(255,255,255,.15); border-radius:0 0 6px 6px;
}

/* ---------- presença local — texto + benefícios + mini card ---------- */
.local-showcase{ display:grid; gap:40px; }
@media (min-width:900px){ .local-showcase{ grid-template-columns:1fr 1fr; gap:60px; align-items:center; } }
.local-showcase__intro h2{ font-size:clamp(24px,3.6vw,32px); max-width:16ch; margin:10px 0 16px; color:#fff; }
.local-showcase__text{ font-size:14.5px; color:var(--muted-on-ink); max-width:44ch; margin-bottom:28px; }
.local-benefits{ display:flex; flex-direction:column; gap:16px; }
.local-benefits li{ display:flex; flex-direction:column; gap:2px; padding-left:18px; position:relative; }
.local-benefits li::before{ content:''; position:absolute; left:0; top:7px; width:7px; height:7px; border-radius:50%; background:var(--teal); }
.local-benefits__title{ font-size:14.5px; font-weight:700; color:#fff; }
.local-benefits li span:last-child{ font-size:13px; color:var(--muted-on-ink); }

.gmn-preview{
  display:flex; align-items:center; gap:16px;
  background:var(--ink); border:1px solid var(--line-on-ink); border-radius:var(--radius-l);
  padding:22px; max-width:420px; margin:0 auto; box-shadow:0 24px 48px -24px rgba(0,0,0,.4);
}
.gmn-preview__icon{
  width:44px; height:44px; border-radius:50%; flex:none;
  display:flex; align-items:center; justify-content:center;
  background:var(--teal-bg); color:var(--teal);
}
.gmn-preview__icon svg{ width:22px; height:22px; }
.gmn-preview__name{ font-size:15.5px; font-weight:700; color:#fff; }
.gmn-preview__meta{ font-size:12.5px; color:var(--muted-on-ink); margin-top:2px; }
.gmn-preview__tag{
  margin-left:auto; font-size:10.5px; font-weight:700; text-transform:uppercase; letter-spacing:.05em;
  color:var(--accent-2); border:1px solid rgba(200,169,107,.4); border-radius:100px; padding:5px 10px; flex:none;
}

/* ---------- tráfego pago — canais + callout ---------- */
.traffic-row{ display:grid; gap:24px; }
@media (min-width:900px){ .traffic-row{ grid-template-columns:1fr auto; align-items:center; gap:40px; } }
.traffic-channels{ display:grid; grid-template-columns:repeat(2,1fr); gap:18px; }
@media (min-width:560px){ .traffic-channels{ grid-template-columns:repeat(4,1fr); } }
.traffic-channel{ text-align:center; }
.traffic-channel__icon{
  width:56px; height:56px; border-radius:50%; margin:0 auto 14px; display:flex; align-items:center; justify-content:center;
  background:var(--ink); border:1px solid var(--line-on-ink-strong); color:var(--accent-2);
}
.traffic-channel__icon svg{ width:24px; height:24px; }
.traffic-channel__title{ font-size:14px; font-weight:700; color:#fff; margin-bottom:4px; }
.traffic-channel__desc{ font-size:12px; color:var(--muted-on-ink); }
.traffic-callout{
  font-size:16px; font-weight:700; line-height:1.5; color:#fff; text-align:center;
  background:var(--ink); border-radius:var(--radius-l); padding:26px 30px; max-width:260px; margin:0 auto;
}

/* ---------- cases ---------- */
.cases{ display:grid; gap:20px; }
@media (min-width:700px){ .cases{ grid-template-columns:repeat(2,1fr); } }
#casesGrid .funnel-card{ max-width:none; }

/* compacta tráfego pago + cases no desktop, para caberem juntos numa tela só */
@media (min-width:1000px){
  #execSection, #casesSection{ padding:36px 0; }
  #execSection .section-head, #casesSection .section-head{ margin-bottom:20px; }
  #execSection .section-head h2, #casesSection .section-head h2{ white-space:nowrap; max-width:none; }
  .traffic-callout{ padding:18px 26px; }
}

/* ---------- final cta ---------- */
.section--final{ background:var(--ink); color:var(--paper); text-align:center; }
.final-title{ font-size:clamp(26px,5vw,42px); max-width:16ch; margin:0 auto 18px; }
.final-text{ font-size:15px; color:var(--muted-on-ink); max-width:52ch; margin:0 auto 36px; }
.final-note{ font-size:12.5px; color:var(--muted-2-on-ink); margin-top:16px; }

/* ---------- sticky cta ---------- */
.sticky-cta{
  position:fixed; left:20px; right:20px; bottom:16px; z-index:40;
  opacity:0; transform:translateY(16px); pointer-events:none;
  transition:opacity .3s var(--ease), transform .3s var(--ease);
}
.sticky-cta.is-visible{ opacity:1; transform:none; pointer-events:auto; }
.sticky-cta .btn{ width:100%; box-shadow:0 12px 30px -10px rgba(22,42,58,.45); }
@media (min-width:768px){ .sticky-cta{ left:auto; right:40px; bottom:28px; width:260px; } }

/* ---------- misc ---------- */
.status-pill{ display:inline-flex; align-items:center; gap:6px; font-size:12px; font-weight:600; }
.center{ text-align:center; }
.section-head{ margin-bottom:44px; }
.section-head h2{ font-size:clamp(24px,4vw,34px); max-width:18ch; }

/* compacta a seção de estratégia no desktop — título em uma linha, seção bem mais baixa */
@media (min-width:1000px){
  #strategySection{ padding:48px 0; }
  #strategySection .section-head{ margin-bottom:24px; }
  #strategySection .section-head h2{ white-space:nowrap; max-width:none; }
}